Made in the USA: Rewriting Images of the Asian Fetish

My voice reveals the hidden power hidden within." A woman of Asian descent appears to be an entertainer, possibly a courtesan or geisha, wearing a pseudo-Chinese dress and hairdo; her hands are curled in front of her in an "Oriental-like" gesture as if she is dancing, and her head is tilted coyly with a cryptic smile (Figure 1). She gives a sexually suggestive expression and gaze but hesitates to speak. Another version with the same woman reads, "In silence I see. With WISDOM, I speak." These advertisements make up one part of the "Find Your Voice" Virginia Slims campaign. The campaign consisted of four different ads, each featuring women of distinctive races with stereotyping text. Disciplines Other Arts and Humanities Comments 2005-2006 Penn Humanities Forum on Word & Image, Undergraduate Mellon Research Fellows. URL: http://humanities.sas.upenn.edu/05-06/mellon_uhf.shtml This journal article is available at ScholarlyCommons: http://repository.upenn.edu/uhf_2006/6